Tatami wisdom.
Jef Loeb Jef Loeb

Tatami wisdom.

In Walter Mosely's noirish Leonid McGill detective series, a 50-something ex-boxer-turned-gumshoe-cum-philosopher muses over what he calls an ancient Samurai expression about resilience:

Nana korobi ya oki. “Fall down seven times, get up eight.”

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Not to change the subject, or anything.
Jef Loeb Jef Loeb

Not to change the subject, or anything.

But what say we talk a little about creativity, instead of the screwdrivers, pliers, wrenches, and AI paraphernalia that, in reality, are just means to the ends.

That is to say, tools.

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Tariff Tsuris.
Jef Loeb Jef Loeb

Tariff Tsuris.

The hell with economic ditches dug out by erratic policy. 

So, okay, there’s a temptation to talk about zigs, zags, and remote Pacific Islands with zero US trade facing a 10% tariff hit.

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Go Canada.
Jef Loeb Jef Loeb

Go Canada.

Or maybe it's "go pound sand, US political ad geniuses," because our not-so-delighted neighbors to the north have just schooled us, big time, on how the doing should be done.

Talking here about the much-discussed:60 rink-side uplift of creativity and charm that features Mike Meyers in tandem with Mark Carney, the newly elevated Liberal PM (link at bottom).

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Beyond Clarity
Jef Loeb Jef Loeb

Beyond Clarity

Mike McCurry, an old friend who Wiki reports as Bill Clinton’s former press secretary — and history records as one of the best to ever hold down the podium — doesn’t call bullshit on me.

At least, not exactly.

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The world’s first all-AI ad agency.
Jef Loeb Jef Loeb

The world’s first all-AI ad agency.

 Thank you for calling OmnInterHavPubDentWellPP All-AIdvertising where our mantra is.

For faster service please visit our website and let Uranus, our agentic assistant, be your data-driven guide. No need to tell him what you want, he’ll tell you.

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Clarity is Money.
Jef Loeb Jef Loeb

Clarity is Money.

A few weeks ago, I was gifted a copy of Princeton professor of moral philosophy Harry Frankfurt's eye-blinking book, "On Bullshit." 

You read the title right. Copyright © 2005, Princeton University Press. ISBN 0-691—12294-6.

But what's so fascinating about this epic, if "epic" is the right word for a 67-page hardcover, sized somewhere between Mao's "Little Red Book" and a pocket prayer guide for the perpetually cynical, is what it doesn't cover.

If bullshit is the problem, what's the solution?

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Do this or drown.
Jef Loeb Jef Loeb

Do this or drown.

Okay, the original genius line was “Do This or Die, penned by Bob Levinson for DDB, circa 1960.

But, hell, times have changed. Right?

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AI as a Service.
Jef Loeb Jef Loeb

AI as a Service.

Sticking a finger in the increasingly roiled adland air — damn, I hate to see Leo Burnett rebranded as roadkill — it’s increasingly clear that a whole lot o’ folks are betting that AI as a Service is the future.

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A Meta-Musing.
Jef Loeb Jef Loeb

A Meta-Musing.

“Good morning, A.I., what do I call you?”

“Hello human wetware, you can call me Uncle Mort. I also answer to Morty, but only to my closest mishpocheh.”

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Look up
Jef Loeb Jef Loeb

Look up

People pay attention to what interests them, and sometimes it happens to be a drone.

Or, as the increasingly over-quoted Gossagism has it, an ad.

For proof, we didn’t have to look much further than the New Jersey night sky — a state overly maligned, if you ask me — for the last couple of weeks.

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Prematurely Prompted.
Jef Loeb Jef Loeb

Prematurely Prompted.

The AI rubber is definitely meeting reality road, and here’s one net impression: Creative quality, fidelity, and credibility are all winding up as roadkill.  And not just for the short term. Coke’s holiday production cost-control Frankentest was just the initial lump of coal.

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Gather ‘round boys, girls, and non-gender-specific others.
Jef Loeb Jef Loeb

Gather ‘round boys, girls, and non-gender-specific others.

As everyone knows, we’re just a few short weeks of Hanukah-slash-Christmas-slash-Kwanzaa. And since those twerk up against New Years like Miley Cyrus on stage, it’s also time to get ahead of the bloggish crowd and the competition while defying both the calendar and common sense.

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Is it "I create; therefore, it works.”
Jef Loeb Jef Loeb

Is it "I create; therefore, it works.”

Or  "I create, therefore I still have a job"? Apologies for the morning ponder, but it's the third Thursday in November, which means it's also "World Philosophy Day," a UNESCO-sponsored global think-a-thon intended to focus our attention on guiding principles of being, knowledge and reasoning, morality, and you name it.

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Degrees of freedom.
Jef Loeb Jef Loeb

Degrees of freedom.

Call it deja, deja, deja, deja vu, all over again, again. The same fingers pointed, the same circular firing squads assembled, the same blame assigned, and, most of all, the same words spoken each time we Democrats suck wind.

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Call it stream of nervousness.
Jef Loeb Jef Loeb

Call it stream of nervousness.

Searching for distraction, re-reading an article from the New York Time's crack Wirecutter product review squad headlined, “Apple’s new AI features? Overhyped.”

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What the Heck.
Jef Loeb Jef Loeb

What the Heck.

Like all things done in moderation, it's okay for advertising to sip some of its own Kool Aid. 

Lately, however, it feels more like the industry is adrift on a sea of sugary delusion and those purple, red, and oddly glowing orange icebergs up ahead are about to inflict serious damage on our theoretically unsinkable ship.

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Not Sour Grapes.
Jef Loeb Jef Loeb

Not Sour Grapes.

Or talking out of school. At least, not entirely. But after years, okay, decades, of waiting for advertising to find and follow its better angels, I keep playing Charlie Brown to Lucy’s football-yanking set piece.

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You can smell 'em from here.
Jef Loeb Jef Loeb

You can smell 'em from here.

I'm talking about the pundits cueing up cheek-by-jowl, pixel-to-pixel and podcast-to-podcast on the marketing lessons to be learned from the Kamala Harris phenomena.

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Sleight of mind.
Jef Loeb Jef Loeb

Sleight of mind.

Translation: AI’s Jedi mind tricks really do work on a big slice of the audience.  

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