On Tuesday, we LinkedIn-published our first collection of what we’ve been calling “fortune cookies”; a running series of small-space self-promotional mini-ads intended to deliver a smidge of “aha,” along with a satisfying crunch. 

If curious, you’ll find it posted below for your clicking enjoyment.

Since your second keystroke will take you to the “who, why, and WTF,” there’s no need to belabor the backstory. But I can’t help but add three addenda that might add a crumb or two to the intrigue:

For example, the three relating to the ascendant role of data in our industry proved more inflammatory than you’d have thought. Even our crack media team, analytic wizards one and all, took umbrage at what they viewed as a less than charitable view of the numbers game. All a very healthy debate, of course, even if vague mutters of “flapdoodle luddite”—once I looked it up—did seem a little harsh.

Then there’s the way that the darker and less cheery confections seemed to get more LI likes, as a rule, than their cheerier counterparts. I take that as a commentary on the year that was; damn, but it’s good to have that sucker in the rear view.

Last, is an invitation, not a news note. While the digital experience is cool, in-the-hand is better by a New York mile (20 City Blocks; not to be confused with Avenue Blocks). If you’d like to tactile for yourself, please drop a note with your address to erica@brainchildcreative.com and we’ll send you one, pronto.

Of course, this being an advertising blog, you know how it now has to end: While Supplies Last.

PS. The headline on this post comes from the very first fortune cookie yours can recall cracking open. So it goes. Hopefully ours prove a shade more truthful for you.