Things to chew on (besides your lip).
From a recent Media Village post.: “The key asset of Facebook was the network effect of its social graph (all your “friends” were there)…TikTok practiced asymmetric warfare by eschewing the social graph and replacing it with an interest graph.…”
Wondering. Does the explosive ascendence of TikTok uber alles represents a collective abandonment of friendship in favor of addictive solo entertainment? Algorithm says…?
Plus, there’s this. The preference for vertical mobile TikTok viewing versus horizontal means that we, the people, are deliberately choosing narrower vision over broader.
And this. According to something called “Influencer Marketer Hub” the most popular genres on TikTok are: entertainment – 535 billion hashtag views, dance – 181 billion, pranks – 79 billion. fitness/sports – 57 billion, home reno/D.I.Y. – 39 billion, beauty/skincare – 33 billion, fashion – 27 billion, recipes/cooking – 18 billion. It’s all, as the remarkable Bob Brihn observes, a dead ringer for early cable TV.
The $13T-as-in-trillion quandary. With Meta and similarly inclined platforms veering to compete on Tiktok (interest) versus Facebook (social) grounds, you have to wonder if the future experience will be that much better in 3D?
The lights are on, but. And will the need for V/R or A/R gear make the whole mishigas even more isolating? What was that thing about “divided we become insular, hermetic blobs, living on mind candy where that new “how to paint your table” TikTok is the high point of the day”?
Maybe it all winds up here. We have seen the metaverse and it’s Tiktok.
Next week’s bitter boat excursion: If you’ve lived through an ad industry recession or four, you learn to detect the scent faster than New Yorkers sniff out city stench in the middle of a heat wave. No coincidence, NYC odor complaints soared 54% last month.