When it comes to cliffhangers, Hollywood’s got nothing on US vaccination acceptance.  If an epidemiologist-estimated 70 – 85% of us take the shot, we cut off the pathways for viral spread.  If not, best guess is another very, very, bad winter. With that in mind, and because the research shows between 15% (hello, mask-free future) and 30% (pandemic becomes endemic) of us are locked in never-ever-land, we decided to do what we could to move the needle. With a series of messages that are about as true to “reductionism” as you can get.