Been thinking of late about what should probably be known as the Kelly-Carroll Equine-Porcine Proposition:  “If wishes were horses, pigs would fly.”  Both halves are grounded in Scottish lore—James Kelly published the former half in his 1721 book of rhymes and proverbs; Lewis Carroll drafted on the centuries-old local porker proverb in “Alice” for the latter. 

Nowhere, of course, does the proposition flap to life more accurately and exquisitely than in advertising where a wishful and beggarly failure to address our biggest economic, moral, and operational threats persists despite all the best of evidence reality can provide: deadly fragmentation, bloody screen oversaturation, toxic channel pollution, inexcusable ageism, and, of course, a flock of intractable greed-based fictions surrounding the demolition of the core value proposition for advertising in the first place.

Sound like sourpuss-speak?  Not a chance, because that would make it the Kelly-Carroll-Loeb Equine-Porcine-Feline Proposition and that, as we all know, isn’t a thing.

Don’t know what got me here, but damn, when we gonna look up?